From hype to hands-on with Generative AI

A half-day workshop for pharma professionals on the practical applications of AI across omnichannel engagement

14.00–17.00, Wednesday 22nd November 2023 | Central London

The opportunity of using generative AI in medical communications, and especially in omnichannel engagement, is rightly a hot topic. Here at Camino we’ve already publicly shared our ideas for potential applications through the PM Society, EMIG, MAPS and ISMPP.

Behind the scenes, we’ve also been using AI to deliver cutting-edge projects with industry partners like Jazz Pharmaceuticals, and it’s time to share our findings with you.

This workshop will demonstrate how generative AI will transform the future of omnichannel scientific journeys, and then navigate you through practical, compliant applications of AI for pharma.

With insights from Mark Harrison (Associate Brand Director) and Alex Legg (Medical Director) of Jazz Pharmaceuticals, and compliance guidance from Rina Newton of Code Clarity UK, you’ll be in expert hands.

This is a unique opportunity to elevate your understanding of how to apply generative AI to power-up your omnichannel engagement and leapfrog your competition.


James Turnbull

Jess Ingram

Rina Newton
Code Clarity UK

Mark Harrison
Associate Brand Director,
Jazz Pharmaceuticals

Alex Legg
Medical Director,
Jazz Pharmaceuticals


By the end of the workshop, participants will

  • have a solid understanding of how generative AI could be practically applied to medical communications, now and in the future,
  • be able to evaluate specific opportunities to establish if generative AI is the right technology to solve a business challenge,
  • be ready to write business cases and draft a process to initiate successful pilot projects.

Apply to attend

This is a high-value event with very limited spaces. We will follow up via email to confirm your attendance and provide full location details.

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