
You need smarter ways to communicate medical breakthroughs to your audience, not just add to the noise.
At Camino, we combine science and strategy with award-winning AI and omnichannel innovation. Our adventurous approach will light new paths to guide your target audience on a journey of discovery.
That takes teamwork. We'll be right there with you to make sure the result is successful, rewarding and fun.
Your expert guides
Guiding Camino are our co-founders, James Turnbull and Jess Blackwell, experts in charting new courses in strategic medical communications.
Together, they’ve hand-picked a team of specialists, each a guide in their own right, skilled in navigating the complexities of the pharmaceutical and biotech landscape.
We partner with companies of all sizes worldwide, applying fresh thinking, omnichannel expertise, and the power of AI to tackle both rare and common diseases with adventurous spirit.
Meet your guides
Charting the course
The full medcomms service. But better.
Strategic planning
Creating strong connections to meet healthcare needs and deliver your product’s promise.
Scientific content
Making high science accessible and relevant with creativity to drive effective storytelling.
Internal training
Embedding omnichannel expertise to elevate every campaign and interaction.
Digital & AI
Innovative and award-winning digital solutions, augmented with the latest AI technologies.
Live events
Expert-led scientific exchange facilitated through hybrid, online and in-person formats.
Lúmina AI workshops



Camino is leading the industry in the application of Artificial Intelligence to pharma challenges with award-winning solutions.
We’re also sharing our experience on this journey, with our Lúmina workshops.
“Out of all the agency workshops I’ve ever attended, which always promise ’innovation’, this was the only one which was truly groundbreaking. It was delivered succinctly in layman’s terms but with real engagement.“
Business and Customer Excellence Director
“Genuinely the most useful workshop I’ve been to for years. Something you can make use in your day-to-day work, regularly, to make a difference. SO many courses are done and forgotten – that was one to remember!”
Medical Excellence Lead
Our partners on this journey
"Camino took our whole organisation from zero to omnichannel. The right balance of technical and scientific knowledge, they tell us what we need to know, when we need it. Camino felt like a true partner - an extension of our team."

Trusted by the best of
pharmaceutical companies











Sidequests
Adventures in Pharma - London, 1.7.25
Join us for a pioneering 1-day conference as we journey into the future and explore how AI is already transforming and will continue to shape healthcare communications.
Tailored for forward-thinkers, our agenda will feature industry-leading experts (both from inside and outside the pharma space), actionable insights, interactive sessions and opportunities to network with other AI trailblazers.
Don’t miss out on being part of the AI revolution in pharma – the adventure starts here!

Want to find out more?
At Camino, we actively host, attend and participate in a variety of events across the industry to broaden our knowledge and share our expertise with others.

Field manuals

Omnichannel-native: A mindset shift to deliver effective healthcare communication
A brief history of omnichannel within pharma communications, from disconnected digital tactics to the omnichannel-native mindset.

Agility: How to embrace change
Everything changes, everything stays the same. Does this old adage still ring true?

AI for medical writers
The buzz around generative (Gen) AI in medical communications, specifically medical writing, often comes with mixed feelings.

AI-powered patient comms
AI transforms patient comms by simplifying science, speeding delivery, and personalising content—especially in rare disease contexts.











