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Field manuals
Our expert articles, offering deep insights and analysis on trends, innovations and developments
Omnichannel
Omnichannel-native: A mindset shift to deliver effective healthcare communication
A brief history of omnichannel within pharma communications, from disconnected digital tactics to the omnichannel-native mindset.
Business
Agility: How to embrace change
Everything changes, everything stays the same. Does this old adage still ring true?
AI
AI for medical writers
The buzz around generative (Gen) AI in medical communications, specifically medical writing, often comes with mixed feelings.
